Josef Fares, renowned for his candid and often colorful commentary, has recently shared his thoughts on the hot topic of artificial intelligence (AI) in the gaming industry.
In 2024, Unity reported that 62% of studios utilizing its tools incorporated AI during game development, with animation being the predominant application. A GDC survey from the same year indicated that approximately one-third of industry professionals had already embraced AI tools, a figure that is likely to have increased since then.
Discussing his studio Hazelight, known for acclaimed titles like It Takes Two and Split Fiction, Fares mentioned, "We have been working with AI for a long time in game development." He expressed that if an AI tool can assist in realizing a creative vision, it should be explored. However, he recognizes the hesitation surrounding generative AI, describing it as a contentious area where the real challenges arise.
Fares elaborated, saying, "If you look at Midjourney, it was impressive at launch, but five years later, the progress hasn’t been substantial. Maybe we've reached the limit. You can generate concepts, but who knows what the future holds? In five years, it might not be that much different."
Despite acknowledging the uncertainty regarding AI's advancements, he remains firm in his belief that game creation still requires a human vision, asserting he doesn't foresee AI completely taking over the industry. He admitted, however, that these predictions are difficult to make.
In a broader discussion, Fares also defended EA, the publisher of Split Fiction, stating the company receives undue criticism.
Lastly, Fares highlighted a recently surfaced patent by Sony, which outlines plans for an AI 'ghost' designed to assist players who find themselves stuck in games.
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