A digital nomad's recent TikTok video praising Cape Town as a prime destination for UK entrepreneurs has sparked outrage among locals, raising concerns about the impact of foreign visitors on housing and living costs in the city.
In January 2026, the influencer @jonnyplein_startups made waves by recommending Cape Town over countries like Dubai and Bali in his viral clip. The video highlights how affordable the cost of living is compared to London, where coffee is about £1 and a beer is £3—a stark contrast to prices in the UK, he claims.
The Allure of Cape Town for Entrepreneurs
The digital nomad touted the city's stunning weather and abundant outdoor activities, asserting that Cape Town is a networking goldmine for budding entrepreneurs. He wrapped up his message by emphasizing that the city's charm is a magnet for international visitors, especially during the summer months.
Local Voices: Fear and Frustration
However, the video reception has been mixed, with many locals expressing apprehension over the potential long-term consequences of an increasing number of foreign digital nomads. Commenters worry that the surge in visitors could inflate housing prices, making the city unlivable for residents.
User @Pali remarked, "They ruined Bali and made it difficult for locals to live in, and now they want to do the same with Cape Town🥴."
User @Sage cautioned, "Please, you are pricing out the locals. There is a housing crisis. The average income for a South African is $1500 - if you’re lucky enough to be employed."
Many echoed these sentiments, highlighting the delicate balance between promoting tourism and ensuring locals aren't displaced. While some welcomed the influx of digital nomads as a boon for the local economy, others were vocal about the hardships many residents already face.
User @_Jardine shared a more optimistic view, stating, "As a Capetonian, we welcome you. Please spend your money and help stimulate our economy."
As discussions continue, only time will tell how Cape Town manages the tug-of-war between attracting international visitors and preserving the quality of life for its residents. Watch the disclosing TikTok video here:
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