Nintendo has officially announced the arrival of its My Mario product line in the United States, set to launch on February 19, 2026. Originally launched in Japan, these products will be available at the Nintendo stores in New York and San Francisco, featuring an array of kid-friendly games and building sets. In addition to physical merchandise, a new app titled Hello, Mario! will be accessible on Nintendo Switch, Nintendo Switch 2, Google Play Store, and the App Store.
As part of this rollout, Nintendo plans to continuously expand its offerings in the My Mario line, which will include everything from games to apparel and apps. They are collaborating with well-known brands such as Fisher-Price and TOMY.
The initial launch will include exciting items such as two wooden block sets, apparel designed for infants and toddlers, an interactive board book, and various plush toys. Fans can explore these products on the official My Mario website, featuring enticing children's clothing options like Princess Peach coveralls, a stylish Mario & Luigi cardigan, and fleece overalls with a Question Block design.
Beyond tangible products, consumers can enjoy the Hello, Mario! app and a stop-motion animated series, which currently has five episodes available, each approximately one minute in length. The app lets users interact with Mario in fun ways, creating silly faces or playing peekaboo.
At present, it is unclear whether these items will be offered online via the Nintendo Store, as the products will debut in physical locations first. However, select retailers across the country are expected to receive inventory later in the year. Nintendo plans to disclose further details regarding launch timings through its official website in the upcoming weeks and months, with expectations of additional releases, including products featuring Yoshi that recently launched in Japan.
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