The increasing demand for AI by tech companies is significantly contributing to the ongoing global shortage of memory chips. Samsung Electronics co-CEO T M Roh has expressed concerns that this situation may not only affect smartphones but also lead to shortages and higher prices for TVs and home appliances.
Roh highlighted, "As this situation is unprecedented, no company is immune to its impact," noting that consumers should expect price hikes to address these shortages. As the leading manufacturer of TVs worldwide, Samsung feels the pressure, which Roh deemed as an 'inevitable' consequence of the current RAM shortages.
This potential increase in consumer-electronic prices could pose challenges to Microsoft's current strategy, 'This Is an Xbox', since smart TVs, including those produced by Samsung, are increasingly compatible with Game Pass titles.
On a positive note, Roh stated that Samsung is actively collaborating with its production partners to devise strategies to mitigate the effects of the memory shortages.
In related news, Nvidia may explore reviving its previously discontinued GeForce RTX 3060 GPUs in response to escalating costs for GPUs, although this has yet to be officially confirmed.
Furthermore, Samsung aims to integrate Google's Gemini AI into 800 million units this year, which implies an ongoing demand for RAM across its product lineup.
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