The organisers of the World’s Most Beautiful Marathon have announced a three-year partnership with the Cape Town International Convention Centre (CTICC).
In a groundbreaking move for one of South Africa’s marquee road-running events, the Totalsports TWO OCEANS MARATHON (TTOM), powered by BYD, has sealed a three-year collaboration with the Cape Town International Convention Centre (CTICC). This partnership is set to enrich the experience of participants and spectators alike during the highly celebrated race week, particularly for the 2027 marathon event.
Scheduled to take place from April 1 to April 3, 2027, the TTOM Race Pack Collection and Expo will occupy CTICC 1 (Halls 1–4), a prime location within one of Cape Town’s most esteemed venues. This evolution speaks volumes about the commitment to improving the overall race experience, which continues to attract thousands of runners from across the globe.
This year’s expo footprint will more than double compared to the 2026 event, setting the stage for a larger, more engaging experience tailored specifically for runners and enthusiasts. A substantial increase in floor space means that event organizers can provide a wider variety of products, services, and activities associated with road running. The move is not simply about size—it’s about enhancing accessibility and seamlessly improving the flow of participants through the expo.
Runners in 2027 can expect a significant transformation in how they collect their race packs, navigate through the various offerings, and indulge in the excitement building up to race day. With the expansion of the expo space, attendees will have ample room to explore, interact, and enjoy all that the TTOM has to offer.
Chris Goldschmidt, Chairperson of the TWO OCEANS MARATHON NPC, articulated the ambitious vision behind this collaboration. In his words:
“The Totalsports TWO OCEANS MARATHON powered by BYD has always been about delivering an exceptional experience for our runners, both on and off the road. The CTICC provides us with an outstanding environment in which to welcome our runners to Cape Town and build the excitement ahead of race day.”
Goldschmidt elaborated on the long-term benefits of the partnership, noting:
“The three-year partnership gives us the opportunity to develop the Race Pack Collection and Expo over the long term. Doubling the floor space from 2027 is particularly exciting, as it will allow us to create a bigger, better, and more runner-focused experience while making race-pack collection as seamless and enjoyable as possible.”
Wade Bromfield, Event Director of the Totalsports TWO OCEANS MARATHON, shared similar enthusiasm regarding the expanded expo footprint. He expressed that the new arrangement would unlock unparalleled opportunities for deeper engagement within the expo space:
“The CTICC is a world-class venue that aligns perfectly with our long-term vision for the Totalsports TWO OCEANS MARATHON powered by BYD. Following a successful first year together, we’re pleased to extend the partnership for a further three years.”
Bromfield emphasized the strategic advantages of the increased space, explaining:
“From 2027, the increased space and infrastructure will allow us to further elevate the Race Pack Collection and Expo experience, expanding the offering to runners and creating greater opportunities for our partners and exhibitors. This partnership gives us a platform to grow, innovate, and continue raising the standard of the overall TTOM experience.”
Though the announcement has elicited excitement among runners and the broader community, it has also sparked lively discussions on social media. Many runners voiced their anticipation for the expanded expo, eager to discover new products and interactive experiences that align with their passion for running.
Social media platforms were abuzz with reactions, including posts such as:
“This is fantastic news! I can't wait for the 2027 marathon. Bigger expo means more chances to explore and prepare!”
“Doubling the space is a game-changer! Excited to see what new brands and offerings will be at the TTOM this year!”
One user shared a sentiment felt by many:
“Race week should be a celebration of our love for running. This partnership will elevate the TTOM experience for everyone involved!”
As preparations gear up for the upcoming months, the TTOM team is keen to engage with its community through various channels, allowing runners and attendees to be part of the ongoing evolution. Feedback has already been solicited on desired features for the expo, enabling the event organizers to curate an experience reflective of what the runners want.
With the scenic backdrop of Cape Town’s coastline and the vibrant culture of the city, the TTOM is not just about running; it's an annual gathering that unites passionate runners, families, and professional athletes at the pinnacle of road running events. The four-decade legacy of the TTOM continues to draw admiration, and this new partnership with the CTICC is set to redefine the marathon experience.
As we look ahead to 2027, the collaboration between TTOM and CTICC illustrates a shared vision of excellence and commitment to fostering an unparalleled outdoor lifestyle experience. For many runners, the TTOM represents more than just a race—it's a journey of courage, passion, and community that shapes identities and creates lasting memories.
In conclusion, the three-year agreement marks a significant milestone in the evolution of the Totalsports TWO OCEANS MARATHON. As the event gears up for this improvement in race-week experiences, participants can look forward to a festival-like atmosphere where the thrill of running converges with the excellence of a world-class convention center.
No comments yet. Be the first to share your thoughts!