Embark Studios' founder Patrick Soderlund has revealed that the pricing strategy for Arc Raiders, which launched at a $40 premium, reflects insights gained from Helldivers 2's model. Initially considered for a free-to-play format, the decision shifted as discussions around its business approach evolved.
Soderlund shared with Gamesbeat: "It's something we discussed as the game went from free-to-play to a traditional business model. We looked at games like Helldivers and set our sights accordingly." He expressed optimism about the game's affordability, encouraging players to engage without significant financial barriers.
A major factor in settling on this price was the desire to ensure that the game did not feel like a burdensome purchase, especially given its focus on multiplayer gameplay without a campaign. "We'd rather make people feel like it's totally worth 40 bucks," Soderlund explained. He hopes players perceive the value based on their engagement and the time spent in the game.
The pricing strategy seems to have been successful; analyst estimates indicate that Arc Raiders has surpassed 12 million sales, generating over $350 million in revenue. The game also ranked among Steam's best sellers during the holiday season, aided by timely discounts and positive feedback from the community.
A noteworthy aspect of player interaction within Arc Raiders involves social dynamics, where many participants choose to avoid PvP engagements. The game's matchmaking system, which considers player behavior, contributes to a pleasantly cooperative environment for many enthusiasts.
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