Cygames, the renowned Japanese video game developer behind the popular title Umamusume: Pretty Derby, has declared plans to establish a subsidiary dedicated to artificial intelligence.
According to a recent blog post on their official site, Cygames AI Studio Inc will focus on developing "AI-based services and tools." Key information highlighted in the announcement also notes the studio's role in providing operational support and consulting for AI services.
The post elaborates on the motivation behind creating this new company, stating, "Generative AI, which has emerged in recent years, is an important technology with the potential to transform accumulated knowledge into the driving force behind the next wave of creativity."
At the AI Studio, Cygames aims to leverage its extensive game development experience to ensure that creators can safely and effectively utilize AI technology. The company plans to engage in its own research and model development, aspiring to create a unique creative cycle that not only enhances efficiency but also fosters greater creativity among developers.
Moreover, the establishment of the AI Studio signifies Cygames' commitment to forging new user experiences, aligning with their vision to be "a company that creates the best content." Japanese gaming companies, including Cygames, are increasingly embracing generative AI technology. A poll conducted during last year's Tokyo Game Show revealed that over half of the responding companies were utilizing generative AI in their development processes. Notably, Square Enix has indicated plans to replace a significant portion of its QA tasks with generative AI, while Sega has expressed interest in adopting the technology despite facing considerable opposition.
Cygames' hit game, Umamusume: Pretty Derby, recently garnered the accolade for best mobile game at last year's TGAs, showcasing its strong presence in Western markets.
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